Considerations in Corporate Social Media Management

We post our travel impressions on Facebook, share photos of lunch on Instagram, and find work on LinkedIn. Successful YouTubers and bloggers are welcomed like superstars. Every day we watch or follow someone on social media. And we know that social media will play a much bigger role in today’s society and in our daily life in the future.

So what do we know about developing our business by using social media?

Metin Licis says that social media brings great opportunities for the marketing of companies and added: “social media management should be established in every company”.

Metin Licis states that when used correctly, social media turns into a very effective marketing tool with a good price-performance ratio and gives tips on how to use this tool profitably in your company.

We have talked with the famous businessman Metin Licis about what needs to be done in corporate social media management. Metin Licis explains the tips that we think will be of great benefit when applied carefully:

“Nowadays traditional marketing channels such as newspapers and magazines are losing their importance and it is a fact that social networks have become a marketing trend. It should not be forgotten that social media has great potential.
If used properly, an enormous target reach can be achieved with a relatively low budget and you can reach your target groups where they are.”

However, you have to be very careful about this!

”If you engage with social networks reluctantly and don’t take it seriously, your company could get suffer irreversible damages. We are constantly hearing about companies that have seriously damaged to their image and lost sales due to wrong social media practices. For this reason, it is very important to approach the social media issue in a well-structured way and to coordinate the various channels in a meaningful way. Because only with an effective and targeted social media management, you can use the full potential of social networks and achieve high coverage. So, social media management is far from just “posting something fast”, and a subject that needs to be learned. So, what do you definitely need to pay attention to and how can you profitably by using social media in your marketing mix?”

Limit Yourself With The Important Channels

”As I said before, the scope of social media networks is enormous. Almost every day a new application joins the market. Unless you have a large marketing team, it’s impossible to fill all these channels with quality content at the same time. Rather than reluctantly pursuing many channels, you should carefully consider and focus on which networks are truly beneficial for your company.”

”Be where your target audience is!”

”The range of networks is so diverse that anyone can find the right one for them. For example, Snapchat might be a good choice if your target audience is younger. For design-savvy clients, it is often easily available through photo platforms such as Pinterest or Instagram. If your company is selling a niche product, you can better reach potential customers on forums or on a blog. You know your customers best, so use this information for your social media strategy. You will see, once you find the right networks and groups for your company, high quality connections will be established. You can’t use your marketing budget in a more precise way than this.”

Create an Editorial Plan

”Contrary to popular belief, it is not enough to quickly spread a post in social media management. To achieve truly sustainable success, you should regularly provide interesting information to your target audience through your social media channels and always keep your company goals in mind. The magic word here is added value. With each post, you should consider whether it will benefit your target group and how you will benefit from it. Because you cannot achieve long-term success with irrelevant content. You should have an editorial plan is required in which all your social media activities are planned and recorded in advance to set up your activities on this topic in a logical way. The details of this plan depend entirely on your needs and preferences. But basically, it should always be clear which topics are shared on which channels and at which point.”

Be Flexible, Even if You Have Planning

”Despite all the planning, there is something you should not forget. Social media channels are kept alive mainly through their up-to-dateness. So don’t be afraid to deviate from your plan and follow trends and current events automatically. This not only increases your range, but generally increases your interaction rate. Because content on current topics usually attracts great attention.”

Use Social Media Management Tools

”Controlling and keeping an eye on multiple social media channels can get confusing. However, you should always keep an eye on all your social media channels to stay updated. This is the only way to react quickly to customer questions, comments, etc. There are a number of helpful tools that make it easy to control the activities on your networks and give you a good overview. Instead of dealing with different login information, you can always find time-saving tools that increase your vision.”

Promote Dialogue

”You shouldn’t make the mistake of seeing the social media platform as a pure advertising channel where you unilaterally message your followers. This kind of one-way communication model is very old now. In addition to the traditional advertising effect, social media offers a much more important feature; the opportunity to engage in dialogue with your customers. You can receive direct, valuable feedback from your followers in real-time via social media and react instantly. You can use this feature as an opportunity for improvements in your products and services.”

Keep Learning by Measuring Your Success

”Of course, none of these tips will help you if your content doesn’t interest your customers. That’s why you should always measure the performance of your various social media channels. Thanks to modern technologies, measuring success is now fairly easy. You can also use various analysis tools to track the customer journey until a successful sale. ”

Considerations in Corporate Social Media Management

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3 Behavior That Successful People Stay Away

 

3 Behavior That Successful People Stay Away

 

Metin Liçis, expressed that he owes his achievements at a young age not only to what he has done but also to what he has not done.

Metin Liçis says that the concept of success has a different meaning for everyone and states that the important thing is to reach the goal set by the individual.

“A peaceful life, great wealth, taking up senior positions or working for social good, whatever your definition of success, there are only three things that can hold you back.”

Metin Licis states that almost all success stories are based on what has been done and that what is not done is as vital as what has been done.

He listed 3 behaviors that successful people avoid as follows:

1-Not to Complain

“One of the common characteristics of successful people is that they do not complain about their situation and do not blame anyone. The most important reason for this is that successful people do not avoid taking responsibility, and they gladly bear the result even in adverse conditions. If you are constantly complaining about your circumstances and blaming others, it is time to stop and look for the fault in yourself. Whatever the current situation is, adapt to it, fix it within the conditions and keep going on your way. Nobody will set things right for you unless you take responsibility, and everything will not miraculously happen the way you want it.

2-Not to Stay in Comfort Zone

“I will try to explain this very simply.’’

Regardless of the country, you have encountered people who say the following words: “There is nothing that can be done in this way or in circumstances, but is it similar in x country? Everything would be different if I were there. ”

Of course, each country has different advantages it should be accepted, but I think it is necessary to have some competencies to benefit from these advantages. You have to strive to learn additional languages, improve yourself to stand out from hundreds of thousands of people with the same competencies as you, and more.

If you are not doing any of these, you are not leaving your comfort zone. If you look at successful people, you will see that they think the opposite. Successful people run toward challenges and seize every opportunity to improve themselves.

Moving away from this comfort zone may be to create a new market by putting millions at risk, or to be a waitress to see a country he/she wants so much. No matter how big it is, don’t be afraid to take risks and step out of your comfort zone.

3-Not Focusing on Past Achievements

“Successful people don’t focus on their past achievements and brag about them. Yes, it is important to be proud of yourself, but it is very different to constantly talk about their past achievements. The person who speaks of his past achievements is most likely to feel unsuccessful and inadequate. If your goal is to constantly advance your career, each new day is more important than the previous one.

You have worked and achieved, what’s next? What is your next goal?

Keep chasing your passions.

‘’You can do this by refreshing and improving. “

3 Behavior That Successful People Stay Away

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7 Advantages of Online Marketing by Metin Licis (Metin Liçis)

7 Advantages of Online Marketing by Metin Licis (Metin Liçis)

Can you imagine your daily life without the internet? For most people, the digital world has become an integral part of their reality. The young generation now reads the news through apps and can listen to the music they want through new platforms instead of listening to the radio. Classical media is becoming less and less important. As companies that can adapt to the change in the world, which is becoming more and more digital with each passing day, growing, others are disappearing.

Famous business person Metin Licis (Metin Liçis) also advises companies by explaining how important the online marketing factor is.

•  More Effective Target Audience Approach

The first advantage of online advertising is that you can address your target groups precisely and at a much less cost compared to traditional marketing. Online marketing tools use modern tracking and targeting methods to fully appeal to users. In this manner, for example, you can specifically reach people who live in a geographic area and are looking for specific products.

• Measurability

Measurability is considered one of the biggest online advertising advantages. Online marketing success is easily measurable and controllable. Determining the impact and reach of a roadside advertising poster, a flyer or a printed advertisement is very difficult. In online marketing, concrete parameters such as clicks and views allow it to be easily evaluated how efficient individual campaigns are.

• Continuous Optimization Possibility

Checking and reporting tools don’t just monitor the success of an online marketing measure. The data and statistics obtained from them draw detailed conclusions and initiate appropriate optimization measures. Visitor behavior and advertising material activity can be shaped according to your wishes.

• Bigger Impact With Less Budget

One of the biggest advantages of online marketing over traditional advertising channels is that it requires significantly lower costs. With clever adjustments and well-thought-out control measures, effective campaigns can be implemented in online marketing even with a small budget.

• Customer Satisfaction Through Interaction

Online marketing provides greater customer proximity. Social media channels and chat systems on the company’s website offer very low-cost options for your company to engage with customers. In this way; questions can be clarified, feedbacks and complaints can also be received. Being in lively communication with the target group ultimately leads to closer customer loyalty and hence higher customer satisfaction.

• Up-to-dateness Through Digital Products

Online advertising also has a determinate advantage over traditional marketing as it is always up to date. While digitally produced content can be edited quickly and easily, printed flyers and brochures are no longer usable when out of date.

• A Positive Image Thanks to Modern Marketing Strategy

You can increase the attractiveness of your company with online marketing. The use of modern marketing tools improves the image of your company and shows your innovative strength and dynamism. However, you need to make sure you keep your website up to date and use a balanced combination of content and visualizations. This is very important to get a positive perception as a professional company.

Metin Licis

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5 Ways to Improve Leadership Skills

 

5 Ways to Improve Leadership Skills

Metin Licis(Metin Liçis), who traveled to more than 70 countries and lived in Europe and Asia for many years, manages a company with hundreds of employees today and shared the methods that help him develop with young entrepreneurs. He does not deny that leadership skills are innate, but in almost every field, one can improve himself. Metin Licis(Metin Liçis) added that this is not as difficult as it seems.

Here are five ways to improve leadership skills, according to Metin Licis(Metin Liçis).

1. Determine Your Weaknesses

“The first and most important stage; It is essential, to be honest with yourself. As long as you analyze yourself correctly, you can reach the profile you want to be. Determining your deficiencies is half the time to fix them. ”

2. Share Your Vision with Your Employees

“Your brand represents you. Brand identity, which has become more critical day by day with digitalization, is the most crucial factor in your preference. Brand identity starts with your employees. Honest, principled, and devoted employees can only be as long as you also have these qualities. Share your work ethic and vision with your employees. Make them feel it. ”

3.Be Positive

“Everyone remembers the story of The liar shepherd. If you are constantly dissatisfied and aggressive, this causes your employees to think ‘I wouldn’t have been appreciated anyway’ and their commitment to work decreases over time. Identify the points that matter to you and remember that your employees’ negative comments will be taken seriously by your employees.

4.Be consistent

“If there is one thing that a manager should not forget, every word that comes out of his/her mouth is important for employees. A manager who has different opinions and instructions about the same job every day is not taken seriously by the employees. Whatever you say in your company, your employees will do it, but this does not mean that you are respected.”

5. Be Fair

“It is essential that you show the same attitude in the same situation regardless of who the other person is. As long as you are consistent and fair, your reputation will increase just like any other subject. In this case, it will allow you to be a role model for your employees. Therefore, your employees will follow your steps on the road to success. ”

5 Ways to Improve Leadership Skills

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