5 Important Tips to Entrepreneurs by Metin Licis!
Successful businessman Metin Licis, who has traveled to more than 70 countries and lived in Europe and Asia for many years; He gave five essential tips for entrepreneurs.
Metin Licis attended a special training online due to the Coronavirus (Covid-19) outbreak. Metin Licis made important recommendations at the meeting, which also participated in the experienced sector employees and newly graduated who want to get away from corporate life and start their own business. Metin Licis believes that anyone who wants to be successful in life should adapt to their own life; he adds that ”success is never a coincidence.”
1- Have a solid business plan
“At the beginning of my speech, I mentioned that success is not a coincidence. This will be the first tip that I can give it to you. Dreams and desires don’t make sense if you don’t have a road map.” Metin Licis has also answered the most frequently asked question of potential entrepreneurs, “Where should I start ?”
Metin Licis stated that SWOT analysis is not only necessary for companies and continued his explanation with the following words: “First of all, take out your personal SWOT. Be aware of your strengths and weaknesses, and then explore what your potential talents are. It is the only way to understand the points you need to improve. The first step is to complete your analysis of your personal development and potential, and then it may come to your business idea. List the strengths and weaknesses of your idea, then threats and opportunities. If you write your predictions for the future, you will have already started the solution studies regarding them. ”
2- Be prepared for financial challenges
Most of the studies conducted reveal that new ventures go bankrupt due to limited financial resources. Metin Licis said that it is necessary to have a good business plan and then continued his suggestions by touching on this issue. “You should have a financial back-up in case things go wrong,” said Metin Licis adds ”Don’t you forget of ‘Murphy’s Laws’!’‘
Stating that everything needs a specific time in life, the business person emphasized this idea through a metaphor. “You can’t cook a meal over high heat to make it fast. The food is uncooked, and what you make will only cause the bottom of the food to burn. You have to learn patience to see the reward of your efforts and eat a delicious meal.”
3- There is no shame in asking for help
“You can be the boss of this business, and yes, you have to control everything, but it doesn’t mean you know the best at everything. You should work with the subject’s professionals, ask their opinions when necessary, and do not neglect to trust them. The road to success is through working with professionals.”
4- Turn your focus to Digital Marketing
“Marketing represents almost half of the business to be established. Be as good as you want; it doesn’t matter how good you are unless you can get it heard. ”
Metin Licis pointed out that traditional ways are generally used for marketing, and therefore expenditures are above the budget. He stated that digital marketing focuses explicitly on the target audience, thus eliminating 70 million advertisements to reach 100 thousand people. Metin Licis, who owns software technologies, stated that his business partners responsible for promotional activities are critical factors determining success.
5- Never stop learning
“Starting your own business means continuously growing and learning. While your industry is continually evolving and renewing, you have no chance to be left behind. If you are an entrepreneur, you must have accepted to be a student for life. ”
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