New Consumer Behaviors Under the Effect of Pandemic
We had a conversation with Metin Licis, who owned a software technology company; he evaluated the pandemic’s critical concept, “change,” and the new consumer behaviors that occur within this framework. Metin Licis, born in Istanbul, completed his MBA at Bahçeşehir University and immediately started to travel. Metin Licis had realized the signs of change years ago, and during the long years Metin Licis lived in Europe, he became a professional on his new passion; its software. Metin Licis stated that the importance of digitalization at the point reached today is not a surprise.
He added, “The Covid-19 pandemic has only accelerated all kinds of institutions.
Metin Licis pointed out that hundreds of countries with different economic advantages, management styles, and cultures have the same schedule for many times in history and stated that the change experienced is also on a global scale. Metin Licis noted that the pandemic caused four significant differences in consumer behavior and that the habits acquired during the pandemic will also continue after the pandemic.
Metin Licis listed four distinct differences observed in consumer behavior and their importance for brands as follows:
Increase in online shopping
Increase in need for health and hygiene
Concerns about the fate of the economy
Tending towards brands with a developed social responsibility awareness
“The restrictions with Covid-19 caused billions of people to be attracted to their homes at the same time, the most predictable result of which was the increase in online shopping. However, consumers also started to question the goods and services. The question, “Is this essential for me?”
It Is almost a first for the concept of “consumer society,” which describes the disappearance of the difference between real needs and false needs by Jean Baudrillard. What is overlooked is that economic anxiety is not the only reason for questioning.
People who faced a serious problem such as an epidemic and faced death’s reality began to pay more attention to spiritual values and happiness. This change was reflected in the brands. Consumers began to be sensitive to the importance that the brand attaches to human values rather than variables such as the quality and price of the goods and services purchased. I think this is exactly what brands should focus on while managing the pandemic crisis.
Thanks to digitalization, brands have the opportunity to get closer to their target audience than ever before; they may reveal their identity and strengthen the bond with the target audience. ”
New Consumer Behaviors Under the Effect of Pandemic
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