Considerations in Corporate Social Media Management

We post our travel impressions on Facebook, share photos of lunch on Instagram, and find work on LinkedIn. Successful YouTubers and bloggers are welcomed like superstars. Every day we watch or follow someone on social media. And we know that social media will play a much bigger role in today’s society and in our daily life in the future.

So what do we know about developing our business by using social media?

Metin Licis says that social media brings great opportunities for the marketing of companies and added: “social media management should be established in every company”.

Metin Licis states that when used correctly, social media turns into a very effective marketing tool with a good price-performance ratio and gives tips on how to use this tool profitably in your company.

We have talked with the famous businessman Metin Licis about what needs to be done in corporate social media management. Metin Licis explains the tips that we think will be of great benefit when applied carefully:

“Nowadays traditional marketing channels such as newspapers and magazines are losing their importance and it is a fact that social networks have become a marketing trend. It should not be forgotten that social media has great potential.
If used properly, an enormous target reach can be achieved with a relatively low budget and you can reach your target groups where they are.”

However, you have to be very careful about this!

”If you engage with social networks reluctantly and don’t take it seriously, your company could get suffer irreversible damages. We are constantly hearing about companies that have seriously damaged to their image and lost sales due to wrong social media practices. For this reason, it is very important to approach the social media issue in a well-structured way and to coordinate the various channels in a meaningful way. Because only with an effective and targeted social media management, you can use the full potential of social networks and achieve high coverage. So, social media management is far from just “posting something fast”, and a subject that needs to be learned. So, what do you definitely need to pay attention to and how can you profitably by using social media in your marketing mix?”

Limit Yourself With The Important Channels

”As I said before, the scope of social media networks is enormous. Almost every day a new application joins the market. Unless you have a large marketing team, it’s impossible to fill all these channels with quality content at the same time. Rather than reluctantly pursuing many channels, you should carefully consider and focus on which networks are truly beneficial for your company.”

”Be where your target audience is!”

”The range of networks is so diverse that anyone can find the right one for them. For example, Snapchat might be a good choice if your target audience is younger. For design-savvy clients, it is often easily available through photo platforms such as Pinterest or Instagram. If your company is selling a niche product, you can better reach potential customers on forums or on a blog. You know your customers best, so use this information for your social media strategy. You will see, once you find the right networks and groups for your company, high quality connections will be established. You can’t use your marketing budget in a more precise way than this.”

Create an Editorial Plan

”Contrary to popular belief, it is not enough to quickly spread a post in social media management. To achieve truly sustainable success, you should regularly provide interesting information to your target audience through your social media channels and always keep your company goals in mind. The magic word here is added value. With each post, you should consider whether it will benefit your target group and how you will benefit from it. Because you cannot achieve long-term success with irrelevant content. You should have an editorial plan is required in which all your social media activities are planned and recorded in advance to set up your activities on this topic in a logical way. The details of this plan depend entirely on your needs and preferences. But basically, it should always be clear which topics are shared on which channels and at which point.”

Be Flexible, Even if You Have Planning

”Despite all the planning, there is something you should not forget. Social media channels are kept alive mainly through their up-to-dateness. So don’t be afraid to deviate from your plan and follow trends and current events automatically. This not only increases your range, but generally increases your interaction rate. Because content on current topics usually attracts great attention.”

Use Social Media Management Tools

”Controlling and keeping an eye on multiple social media channels can get confusing. However, you should always keep an eye on all your social media channels to stay updated. This is the only way to react quickly to customer questions, comments, etc. There are a number of helpful tools that make it easy to control the activities on your networks and give you a good overview. Instead of dealing with different login information, you can always find time-saving tools that increase your vision.”

Promote Dialogue

”You shouldn’t make the mistake of seeing the social media platform as a pure advertising channel where you unilaterally message your followers. This kind of one-way communication model is very old now. In addition to the traditional advertising effect, social media offers a much more important feature; the opportunity to engage in dialogue with your customers. You can receive direct, valuable feedback from your followers in real-time via social media and react instantly. You can use this feature as an opportunity for improvements in your products and services.”

Keep Learning by Measuring Your Success

”Of course, none of these tips will help you if your content doesn’t interest your customers. That’s why you should always measure the performance of your various social media channels. Thanks to modern technologies, measuring success is now fairly easy. You can also use various analysis tools to track the customer journey until a successful sale. ”

Considerations in Corporate Social Media Management

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