In today’s world, everything is for advertising – The World of Advertising Advertising-Advertising-Advertising
In today’s world, everything is for advertising – The World of Advertising
Advertising-Advertising-Advertising
In today’s world, everything is for advertising – The World of Advertising
Advertising-Advertising-Advertising
According to a new report that refutes the misconception of the decline in advertising, emphasizing that the advertising business is successful and on the rise in many aspects, Young Entrepreneur Metin Liçis made the following statements.
The main points of the report are summarized as follows:
- Changing Dynamics of Advertising:
Contrary to the traditional perception of advertising, the report highlighted that the advertising business continues to grow with targeted or general messages that strive to strengthen brand images or increase sales.
- Advertising Growth:
Although global advertising revenues experienced a decline in 2020 due to COVID-19, it increased significantly by 22.6% in 2021, and it is expected that advertising will grow even faster between 2022 and 2026. According to the report, it is anticipated to become a $1 trillion market by 2026.
- The Role of Digital:
Liçis stated that the growth of advertising is largely attributed to digital platforms, with digital advertising continuing to grow while non-digital advertising remains almost constant.
In today’s world, everything is for advertising – The World of Advertising
Advertising-Advertising-Advertising
- Diversification of Digital Environments:
Liçis mentioned that the number and types of digital environments have increased, each offering different opportunities to advertisers. He highlighted e-commerce websites selling ads in search results and video games as an ideal platform for youth-oriented advertising.
- Increasing Tolerance for Advertising:
MEtin Liçis stated, “Although it is thought that people will respond less to ads as they become more media-conscious, it has been observed that interest and tolerance for ads have increased.” He concluded by saying that companies based on subscription-based services understand that adding advertising revenue is a strategic necessity.
In conclusion, the report showed that the advertising industry continues to grow with the widespread use of digital platforms and the increased interest of consumers in ads.