Approach Tips for Customer Focus
Approach Tips for Customer Focus
Approach Tips for Customer Focus
Successful Businessman Metin Liçis said that “Unless the organizational culture, especially the daily behavior of employees, is not harmonized in order to achieve a clear result, it cannot be transformed into customer experience”.
MEtin Liçis added that “Companies in every sector are investing in improving the experience they offer to their customers and they have good reason for doing so.
Five Models of Customer Orientation
Five different customer orientation models were identified in the studies conducted with customers:
- Innovation,
- Consistency,
- Strengthening,
- Proximity and
- Purpose.
Approach Tips for Customer Focus
- Companies that use the innovation model require customers to feel as though they are beyond the age.
- Companies with a consistency-oriented model focus on delivering a reliable, predictable experience to customers.
- The authorization model emphasizes making customers feel welcome. Thus, culture consolidates two important things: giving front-line employees a broad spectrum of information about the company’s offerings and ensuring that employees have the autonomy to solve customer problems in ways they see fit, without increasing the problem or including managers.
- The proximity model makes customers feel special; The companies that use it are organized around tailoring products and services to the unique needs of customers.
- The intent model of customer focus focuses on sharing common values so that customers feel impressed and motivated beyond a mere transaction.
In fact, Metin Liçis says that companies can apply more than one model, and that innovation requires risk-averse, rule-breaking behavior to build customer enthusiasm;
Or, he concluded by saying that consistency requires risk aversion and adherence to rules to provide a standardized experience that allows customers to relax.